7 Simple Tips For Understanding Your Target Audience

These seven practical tips can help you cut through the guesswork and get clear on your audience. Learn who they are, what they need, and how to reach more customers like them, so you can position your marketing efforts to hit home—and not just into the void.

July 17, 2025
The Hartford 7 Simple Tips For Understanding Your Target Audience
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Cost Control Strategies for Your Small Business

Controlling costs is essential to running a profitable business. If you don’t keep track of your operating expenses, it can become nearly impossible to catch issues that reduce your business’s profitability.

July 17, 2025
The Hartford Cost Control Strategies for Your Small Business
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A Small Business Owner’s Guide to Business Expenses

What do printer ink, client lunches and shipping costs all have in common? They’re business expenses—the costs incurred while operating your business. And, as long as you run a for-profit company, you can deduct many of these expenses from your taxable income which can help your business’s finances at tax time.

July 17, 2025
The Hartford: A Small Business Owner’s Guide to Business Expenses
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The Key Players You Need to Start a Successful Business

You have a crackerjack idea for a new business, and you’re ready to pursue it. Time to make sure you also have a crackerjack team to make it a success. Most small business owners don’t possess all the skills it takes to run every aspect of their business, and that’s okay. Maybe you’re a whiz with numbers who can handle all the finances, or you’re a natural sales pro who wins over every potential customer. But chances are, you’ll need help in other areas.

July 17, 2025
The Hartford: The Key Players You Need to Start a Successful Business
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The Ultimate Financial Health Checklist for Small Businesses

Business finances can be tricky, but managing your finances doesn’t have to be overwhelming. Keep an eye on your company’s financial health with our checklist of essentials to keep your business in good shape and manage your finances like a pro.

July 17, 2025
The Hartford The Ultimate Financial Health Checklist for Small Businesses
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